In this odd year, most of us reassessed our daily routines, lifestyles, and goals. You probably buy groceries differently, connect differently with family and friends, and have rethought your household budget to reflect economic uncertainties.
Besides getting good at Zoom, panicking a bit, and maybe applying for a business loan, have you done the same reassessments at work?
A lot of enterprises think they have. They’ve tweaked operational models for interacting with customers and clients. There’ve been some ingenious solutions around service and product delivery, but a lot of organizations are doing pretty much the same old things. Unfortunately, many customers and clients are finding that the value isn’t there anymore.
With the coronavirus, its economic fallouts, nationwide Black Lives Matter protests, and unusual political unrest, 2020 has changed our world. (The virus alone accelerated use of technology and the expiration of some trends that were going to collapse anyway.) Unsurprisingly, you’ve changed as a consumer. What you value has changed.
This is a transformative moment. It’s a chance to leapfrog your competitors and become a market leader. If you’re making operational changes like so many others—not fundamental, transformational changes to your products and services and to how you interact and communicate with customers and clients—now must be the time for major reassessment.
Next week, in Part 2, we’ll discuss three pieces of advice to innovate to meet these new needs.
As always, if you have questions or want to discuss this topic further, feel free to reach out to me at mtinati@kineticsmarcom.com.
