We started as a strategic marketing firm and it continues to represent a major source of our tasks and revenues. Over the past five years, we have developed strategic marketing and communications plans for three federal agencies – USDA, NAVFAC and USBP – non-profit organizations including the Archdiocese of Baltimore and both private and publicly traded corporations.
We have an approach that we have developed and honed over 20 years. We call it COPP™ which stands for Comprehensive, Objective, Planning Process. The key is being comprehensive and objective, and we achieve both by using strategic exercises to uncover gems and real issues. These aren’t games to make time go by faster but exercises we’ve either developed on our own or borrowed from other firms that specialize in this, as well as real world results. We also emphasize objectivity so bad ideas won’t move up the food chain because no one has the guts to kill it. That is why a strategic planning process needs to be rigorous and honest.
Together, we will go through a Discovery Process, do secondary research to incorporate fresh insights and provide you with a final recommendation that can easily be transformed into an action plan.