We have been actively managed digital media campaigns for nearly 15 years. We have our own in-house digital media resources and are capable of creating, managing and maintaining websites. Josh Ruskin currently manages campaigns for five clients. Our campaigns utilize Google, Bing, Facebook, Instagram and other digital display opportunities. Since we run the campaigns ourselves, we are active in managing and overseeing them. So, we are looking at results virtually every day and making adjustments in a timely manner. This greatly enhances the effectiveness of our campaigns.
Of course, as part of this, we are in constant contact with our clients regarding the campaigns and provide them with detailed reports.
Our reports go beyond just showing click rates and goal conversions, but includes analysis on key terms and ads, the channels visitors are using, their behavior on the website or landing pages and much more. Many times, the insights from these reports helps us with direction in other communication channels.
Also, by being active in the market for a wide range of clients – from retailers to educational organizations – we gain insights on how different target audiences react to digital media. We apply these insights, that change every day, to make sure our clients are maximizing the benefit of these media channels.