Social and Media Relations
Like everything else we do, we take a collaborative strategic approach to developing social media and media relations campaigns. We start with research, objectively analyze the results and develop plans and tactics that work in synergy with the other elements of our client’s branding, marketing and communication programs. We conduct sentiment research at the start to find out what exactly the public thinks of a clients’ products and services. Are consumers engaged? And, if so in a positive way? Are our clients growing their followers? And, who are they exactly adding as followers? Are they the people they want? And, most importantly, are their social media efforts moving the needle when it comes to sales and other ROI metrics?
Once we’ve done our analysis and worked with you on a new plan that tie back to your larger branding and marketing goals. We then turn our team – Lois, Donna and Stacia – to develop strategic and engaging social media programs. Our graphic department team gets involved to assist in the composition of the posts so that our clients are portrayed in the best way possible. In addition, we have Josh and his team provide back-end analysis to help measure effectiveness and to point our opportunities whether it be new audiences and post topics.
When it comes to traditional media relations, we undertake our mission by understanding our clients’ communications objectives then developing public relations programs that center on maintaining rock-solid and long-term relationships with reporters and editors. Our ability to effectively develop and disseminate key messages about your company to the press has enabled us to raise awareness, build thought leadership and add value for our clients.
As today’s editorial landscape changes with traditional media outlets shrinking and social media forums expanding, online reputation management is more important than ever. We know that the views expressed on blogs, forums and message boards, can quickly generate and be indexed by search engines. Oftentimes, these views can make or break a brand.
At Kinetics, we combine marketing and public relations with digital marketing and optimization to increase our clients’ overall positive web presence, helping them own top spots of search engine rankings. With a positive reputation intact, trust, confidence, and sales are ultimately reflected in revenue growth and profitability.